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公司起名——方法与技巧!

作者:admin   浏览次数:1588   发布时间:2013/6/30 10:25:20

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公司起名——方法与技巧

 企业名称应具备自己的独特性。具有个性的企业名称可避免与别企业名称雷同,以防混淆大众记忆,并可加深大众对企业的印像。如,北辰集团的北辰,天地快件中的天地,联想集团的联想等名称,都具有独特个性,使人印像深刻。
企业名称应简短明快。名字字数少,笔划少,易於和消费者进行信息交流,便於消费者记忆,同时还能引起大众的遐想,寓意更加丰富。
企业名称应符合企业理念、服务宗旨,这样有助於企业形像的塑造。如蓝鸟大厦的蓝鸟两字,真有如蓝色海洋中的一座岛屿,宁静、祥和,为了人们提供一方憩息之地,向消费者倾出了蓝鸟之情,从而树立起良好的企业形像。
企业名称要富於吉祥颜色。如,金利来远东有限公司的金利来原来叫金狮,因考虑到金狮用有些地方的方言表达时,有金输的含义,这是犯忌的不吉利的名称,因而将金狮(GOLDLION)”改为金利来意寓给人们带来滚滚财源。试想,这样的企业谁不喜欢,谁不乐意与之交往呢!
企业名称应具备不同凡响的气魄,具有冲击力、有气魄,给人以震撼。如,四通集团的四通,取自英文STONE同音,意为石头,像征着坚石不断向高新技术的尖端冲击。
      企业名称要响亮,易於上口。如麦当劳三字,响亮而又具有节奏感,因而极具传播力。名称比较拗口,节奏感不强,不利发音效果,也不利於传播,从而很难达到大众的共识.
      企业名称的选择要富有时代感。富於时代感的名称具有鲜明性,符合时代潮流,并能迅速为大众所接受。
      企业名称要考虑世界各地的通用性。如可口可乐公司在本世纪20年代制定中国市场策略时,决定将该公司的名称“CoCa-CoLa”直译过去,於是翻译者将该名称发音相似的汉字进行排列组合,运用在饮料的包装上,当印有这些汉字的瓶装饮料出现在市场上时,竟极少有人问津。究其原因,原来翻译过来的汉字按字间理解是蜡制的母马紧咬蜡制品的蝌蚪的意思。试想有这样名称的企业生产的饮料有谁会要呢?因而可口可乐公司重新设计名称,瓶上所注明汉字则改为口中快乐可口可乐。
总之,判断一个企业名称好坏,标准在於是否易於记忆,其形像是否鲜明、表达能力强否、独特性如何、传播方便与否等。企业名称应当是音、形、意的完美结合,以达到好看、好记、好印像的效果。
 

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